Digital Advertising

We are in the fortunate position of having a true understanding of B2B buyers with powerful proprietary technology we have built to execute the unique digital programs we create.

But is isn’t about the product, it’s about the outcome.

It is about what we, and you, can do with it. What opportunities we can create, or challenges we can solve.

We know this from years of experience in identifying, reaching and engaging B2B buyers online. With the programmatic and digital media expertise of a trading desk alongside the deep audience insights and experience of a publisher we know where B2B buyers are looking to inform, validate or educate themselves and how to connect with them.

w F s

We have 4 goals at the heart of every digital initiative we create

1st
Goal

Find very specific
group of
buyers.

2nd
Goal

Reach them in
the most relevant
environments.

3rd
Goal

Interact at the
most appropriate
time.

4th
Goal

Create insights
through dynamic
reporting.

01

Activate

Central framework building target organisation, customer persona or behavioural profile groups with complete flexibility to aggregate multiple sources of data for complex individual program requirements.

02

Acquire

Contextually mapping content consumed along with meta attributes from user behaviour to target and engage across the full range of formats possible, perfect for when a B2B Buyer is in research, educate or evaluate phases of a complex purchase process.

03

Spark

Real-time monitoring of target customer or organisational activity ignites dynamic creative messaging based on users/company actions.

Seeking not just viewable but highest quality, relevant viewable impressions. Right audience, right destinations, right outcomes.

04

Weboptics

Integrating powerful web analytics insights to drive better predictive and remarketing decisions. We identify the audience intent and act on the outcomes.

Our goal is to identify active demand, directly engage the researchers and early hand raisers to help convert into connected customers.

The new centre of gravity in B2B digital requires data, technology and a deep understanding of audience. At Rombii we have made this the foundation of all our efforts. Lets us show how we can apply this to your goals and objectives.


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